P&G merges its beauty brands with Coty Inc.

Multinational consumer goods company Procter & Gamble (P&G) is selling 43 of its hair care, fragrance, and cosmetics brands to beauty products manufacturer Coty Inc. in a merger worth $12.5 billion, the Business Insider reported July 9.

P&G expects the deal to result in a one-time gain of $5 billion to $7 billion. P&G CEO A.G. Lafley said Coty Inc. will be a strategic company to house the brands and the people handling them. Meanwhile, analysts from Bank of America Merrill Lynch predicted that the deal would enable Coty to double its sales.

Among the brands involved in the merger are Gucci fragrances and CoverGirl makeup.

Mergers are strategic business transactions that can fortify your business amid market challenges. To get the most out of such business transactions in Cedar Rapids, enlist the help of a business lawyer at Arenson Law Group, PC, for assistance through the complex legal requirements these processes entail. Call us at (319) 363-8199 today.