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Acquisition deal pairs Yahoo with video ad company BrightRoll

Yahoo Chief Executive Marissa Mayer announced the company’s bid for acquisition of video advertising company BrightRoll, The New York Times reported on November 11.

According to the report, Yahoo plans to purchase the video servicing company for $640 million in cash. Mayer said that the acquisition would further strengthen Yahoo’s position in the video advertising business, as the company has fallen behind competitors Google and Facebook in recent years. This is the second largest acquisition Yahoo has taken since Mayer took over as CEO in 2012.

BrightRoll, a video ad platform that programmatically delivers video ad across many sites, is expected to earn more than $100 million this year.

Acquisitions are designed to accelerate business growth and to build up market foothold against competitors. If you are considering engaging in an acquisition deal, seek the representation of our business law attorneys at Arenson Law Group, PC. Call our Cedar Rapids office at (319) 363-8199 to learn more about all the legal requirements needed in these transactions.


AbbVie aborts its plan to acquire Shire

U.S. drug company AbbVie is aborting its plan to acquire Irish pharmaceutical company Shire for $55 billion due to the U.S. Department of Treasury’s regulatory changes aimed at limiting the amount of businesses changing locations for lower business tax rates, Reuters reported on October 20.

Abbvie dropped its multi-billion dollar bid for Shire after its board of directors decided that the transaction will no longer be beneficial for the company. AbbVie’s Chief Executive, Richard Gonzales, said the amendments made by the Treasury “created an environment of risk and uncertainty” that would make the acquisition unfavorable for stakeholders.

The Chicago-based pharmaceutical company will pay a $1.64 billion breakup fee for deciding to withdraw from the deal.

Legislative changes may directly impact business transactions you are planning to undertake. Our team of Cedar Rapids business law attorneys at Arenson Law Group, PC, is always abreast with the current business law issues that may affect your business endeavors. Call us at (319) 363-8199 today to discuss your legal needs.


Encana plans to buy Athlon

Major oil and gas player Encana Corp. plans to acquire Texas-based shale-oil producer Athlon Energy, giving the corporation access to oil and natural gas-rich Permian Basin, according to a Calgary Herald article.

The $7.1 billion dollar acquisition deal, which was announced on Monday, September 29, includes a cash payout of close to $6 billion and the assumption of more than $1 billion of Athlon’s debt. Encana believes the purchase will add an equivalent of 30,000 barrels of oils per day, and will also make it possible for the company to produce 250,000 barrels of oil equivalent per day of production starting 2017.

Acquisitions such as this are designed to keep your business ahead of the competition. If you plan on bolstering your business in Cedar Rapids through acquisitions, a lawyer at Arenson Law Group, PC, is willing to give you sound legal advice and guidance. To learn more about how we can be of help, call us at (319) 363-8199 today.


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