Kraft Foods and Heinz enter a $100 billion merger

Kraft Foods has agreed to a $100 billion merger with food company Heinz, making the combined entities the third largest food and beverage group in the country, The Telegraph reported on March 25.

The merger will bring some of the biggest food and beverage brands under one company, some of which include Heinz Tomato Ketchup and Kraft Macaroni & Cheese. The move, which has been master planned by Heinz’ owners Berkshire Hathaway and 3G Capital, is expected to bring a $28 billion revenue boost. In an interview, Heinz chairman Alex Behring said that by combining the two powerful companies, they will be able to create a stronger platform that will incite massive local and international business growth.

At Arenson Law Group, PC, our team of business law attorneys assists business through various processes, including mergers and acquisitions. Call our Cedar Rapids office at (319) 363-8199 to learn more about enlisting legal assistance in pursuing such business transactions.

Acquisition deal pairs Yahoo with video ad company BrightRoll

Yahoo Chief Executive Marissa Mayer announced the company’s bid for acquisition of video advertising company BrightRoll, The New York Times reported on November 11.

According to the report, Yahoo plans to purchase the video servicing company for $640 million in cash. Mayer said that the acquisition would further strengthen Yahoo’s position in the video advertising business, as the company has fallen behind competitors Google and Facebook in recent years. This is the second largest acquisition Yahoo has taken since Mayer took over as CEO in 2012.

BrightRoll, a video ad platform that programmatically delivers video ad across many sites, is expected to earn more than $100 million this year.

Acquisitions are designed to accelerate business growth and to build up market foothold against competitors. If you are considering engaging in an acquisition deal, seek the representation of our business law attorneys at Arenson Law Group, PC. Call our Cedar Rapids office at (319) 363-8199 to learn more about all the legal requirements needed in these transactions.

Roche to acquire Santaris Pharma for $450 million

Swiss pharmaceutical giant Roche says it plans to buy Denmark-based biotech company Santaris Pharma for up to $450 million, Reuters reported on August 4.

According to the report, Roche announced it would pay Santaris Pharma an initial amount of $200 million, and an additional $250 million upon reaching certain milestones. Roche hopes to acquire Santaris Pharma’s new class of drugs that can silence mRNA’s, which the company believes is a breakthrough in treating difficult to cure diseases.

Santaris Pharma is one of the many pharmaceutical company recently acquired by Roche. Last month, U.S.-based Seragon Pharmaceuticals Inc. was bought by Roche for $1.725 billion.

Acquisitions like this help you establish a stronger market foothold for your business. Let a qualified and seasoned Cedar Rapids business lawyer at Arenson Law Group, PC, represent your interests during acquisitions. To learn more about how we can be of help, call our offices at (319) 363-8199 today.

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