Iowa Dealers—Check Your Plates!

An Iowa Supreme Court May 2, 2014 decision may affect Iowa Automotive dealers and their customers. Many dealerships promote their business through the use of plate frames. The Iowa Supreme Court has put a small hiccup in the use of plate frames for d…

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BrakeDown: Federal and Iowa Laws on Dealer Advertising

We recently blogged about “Operation Steer Clear,” where the FTC targeted automobile dealerships for false or misleading advertising. The FTC charged a number of dealers with violations leading to litigation and consent agreements. For more on th…

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Classic Puffery or Illegal Misrepresentation?

Puffery: advertising copy that indulges in subjective exaggeration in its descriptions of a product or service, such as “an outstanding piece of luggage.” Puffery is always a matter of opinion on the part of the advertiser and often will use …

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NADA Urges Dealerships to Get a Lawyer: FTC’s “Operation Steer Clear” is a Wake-Up Call for Auto Dealership Advertising

The Federal Trade Commission (FTC) was established to be a watchdog against businesses that may not have consumer-friendly business practices. In particular, it attempts to corral businesses that may not be entirely truthful or are misleading the ave…

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Written by James H. Arenson

Last Updated : June 9, 2014